Generations of the Finest Foods
BellaVita is the umbrella brand of Porto Pavino LLC based in Harrison, NY. Owner Celso Paganini draws on generations of experience in the production and distribution of fresh produce. The Paganini family, uniquely positioned for business between Switzerland and Italy, has been involved with exporting fruits and vegetables from Italy to Europe for more than 100 years.
Celso formed BellaVita in 2002 with the goal of providing families with a more authentic, healthier, better tasting product. By bringing a wider range of these products to the United States we are helping to provide higher quality choices at the grocery store.
From the plains of the Po River, through the Amalfi coast, to Sicily at the grounds of the Etna volcano, Italy has some of the most fertile soils in the world. Growing in these regions results in exceptional quality and taste.
During the last 50 years industrialized farming in the U.S. has focused heavily on producing fruits and vegetables specifically for appearance and shelf life. As a result fresh foods have lost flavor and are less healthy. BellaVita was formed with the goal of bringing back health and taste to the American table.