Feeling Good About Your Food

We’re different because unlike industrial food growers all of our produce is grown to be healthier and to taste better. For us this just makes sense. We think you’ll agree once you taste the difference.


    Industrialized production of fruits and vegetables in the U.S. is focused on shelf life and appearance for supermarket sales. This means making compromises, and heavy usage of pre and post harvest fungicides, waxes, and fruit wash/cleaner treatments. This is not the case in Italy. Farmers and customers there are more concerned about the taste and health benefits of the product. For instance, post harvest pesticides and antioxidants are banned in Italy.


    BellaVita foods contain high percentages of vitamins, fibers, and minerals that the human body requires. No chemicals are used in the post harvest process, and none of our crops incorporate GMO’s. Many farms in the U.S., on the other hand, use post harvest chemicals indiscriminately, and GMO’s are becoming more and more prevalent.


    The unique natural environments of the BellaVita growing areas provide a variety of benefits to the foods that grow there. For example, Sicilian blood-oranges are grown close to the Etna Volcano. Over centuries ashes and lava have accumulated in the soil. The result is fruit with a more concentrated taste and color.


    Pesticides, chemicals, synthetic fertilizers. These are harsh-sounding words now synonymous with most of the produce in our grocery stores.

    Fruits and vegetables produced in Italy are grown in an environmentally friendly manner because laws in Europe regarding pesticides are more restrictive. And we don’t use any food colorings.

    BellaVita Food growers employ either organic or biodynamic growing methods, or use the Integrated Pest Management (IPM) philosophy. Organic foods are either USDA Certified, or certified by other qualified bodies.

    Biodynamics has much in common with other organic approaches – it emphasizes the use of manures and composts and excludes the use of artificial chemicals on soil and plants. Methods unique to the biodynamic approach include its treatment of animals, crops, and soil as a single system.

    IPM is essentially common-sense pest control. It involves the carefully managed use of three different tactics–biological, cultural, and chemical-to get the best long-term results with the least disruption of the environment.